About Phoenix Racing
Formed in 1989, Phoenix Racing, Inc. (PRI) specializes in providing vertically integrated NASCAR racing teams for companies who wish to capitalize on the tremendous commercial success of our sport. The unprecedented growth in NASCAR has provided our business with the resources to assemble highly competitive teams, a state of the art facility, and the personnel to build a successful future.
PRI’s focus is the development of driver through relationship building with potential sponsors. We help our sponsors achieve their marketing objectives by delivering performance on the track as well as supporting additional marketing efforts.
We take pride in our ability to exceed the expectations of our sponsors. We achieve this through a thorough understanding of their business, markets and goals, matching this understanding to the delivery of fielding a highly competitive team. The conduct of our employees is always at the utmost respect to our fans, sponsors, and competitors.
James Finch (owner) celebrated his 20th year in NASCAR racing in 2008 and his 500th Nationwide start at Lowes Motorspeedway in May along with his 100th Sprint Cup Start at Homestead in 2008 finally.
2009 brought great success to PRI. Teaming with Hendrick Motorsports to supply engines, race cars and technical support in 2009. PRI parlayed this to one Sprint Cup win at Talladega and a Nationwide win at Lowes Motor Speedway. Mr. Finch also along with sponsor Miccosukee Gaming partnered with Billy Ballew Motorsports and Kyle Busch to win seven Camping World Truck Series wins.
PRI is positioned to bring their alliance with Hendrick Motorsports to collaborate with a new partner to brand their company at the highest level. New partner Security Benefits brings along some new and innovative ideas.