Hendrickcars.com is sponsor for 500

Posted on: February 13, 2012

Phoenix Racing and driver Kurt Busch will have a one race sponsorship for the Daytona 500.

HendrickCars.com will be the primary sponsor for Kurt Busch in the Sprint Cup season opening Daytona 500 on February 26 for the No. 51 Chevy as well as the season opening Nationwide race at Daytona on February 25 for the No. 1 car.

“Last year’s Daytona 500 broadcast alone averaged more than 15 million viewers, and we expect 2012 will be even stronger,” said Rick Hendrick, Chairman of Hendrick Automotive Group, which owns HendrickCars.com. “Combined with our sponsorship in the Nationwide Series, that’s tens of millions of people seeing our brand, hearing our message and then visiting HendrickCars.com. We wanted to showcase the new site, and there’s no more effective marketing tool than NASCAR.”

“We’re proud to have HendrickCars.com as our primary sponsor for both races in Daytona,” said James Finch, Owner of Phoenix Racing. “The Hendrick people know how well sponsorships like this work when they’re done the right way. Daytona is a big opportunity for our team to build some positive momentum to start the season. Having a sponsor for Speedweeks means a lot to us, and we’re going to do everything we can to put HendrickCars.com up front.”

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